Makers Sustainability
Video: Behind the Scenes of ‘Seed of Joy’ by Adriano
Feb 26, 2021
Adriano Goldschmied has been in the denim world for decades. During that time, he has seen the toll the industry put on the environment and has committed himself to producing more eco-friendly denim.
In the 1990s, the designer began using TENCEL™ Lyocell for some pieces as a step toward more sustainability. Now, he and his team at creative agency House of Gold have become among the first to use our latest low-impact fiber, TENCEL™ Modal with Indigo Color technology, for a collection.
Watch the video below to get an inside look at how the capsule came together and hear Adriano’s impressions of TENCEL™ Modal with Indigo Color technology. Read more about the collection here.