Episode 14: It’s a Wrap 2021
In this final Blue Cast episode for the year, Tricia Carey talks with Daren Abney, who joined Lenzing Fibers Inc. in January 2021 as senior business development manager. In this role, he is focused on working with North American brands and their suppliers in the procurement of Lenzing’s sustainably innovative fibers, with a segment focus on the denim market.
Prior to Lenzing, Daren worked as senior membership manager at the Better Cotton Initiative (BCI) for nearly seven years, where he was responsible for the recruitment of new BCI members with a focus on retailers and brands, delivering member services, and overseeing a global BCI member engagement strategy which included member-led communications, the development of membership marketing approaches, global events and materials. Prior to BCI, Daren was the global membership manager at Textile Exchange for six years, focused on sustainability-related issues for the textile supply chain. Daren has a BA in advertising and marketing from Texas Tech University, an MBA from West Texas A&M University and is based in Texas.
Listen here as Tricia and Daren chat about the highlights from the year and some of their conversations on Blue Cast.