Mavi Exec Reflects on Brand’s 30th Anniversary
Nov 23, 2021
“The denim industry’s definition of ‘quality,’ however, has evolved into one that prioritizes sustainable production methods, enduring designs and opportunities to give back to people and the planet. Mavi has stepped up to the challenge with lifestyle collections made with organic cotton, pre-consumer recycled cotton, TENCEL™ and water-saving wash techniques. The company’s annual Indigo Turtle Project tees support the Ecological Research Society’s efforts to protect endangered sea turtles, and its first Pride collection launched this summer benefitting two LGBTQI charitable organizations, the U.S.-based Ali Forney Center, and Canada-based Egale Canada.”