Denim Brands Balance Core with Novelty at Project and Magic

Feb 22, 2022

“Level 99, which offers a limited series line of jeans made from pre- and post-consumer waste, presented cropped wide-leg jeans and lavender jeans, which nod to WGSN’s color of the year for 2023. The brand also showed bottoms made with linen/TENCEL™ fabrications. Wash Lab Denim, which has a strong business with Nordstrom and Stitch Fix, skipped conventional denim pieces altogether to focus on long denim skirts made with TENCEL™ blends. Elements in the Los Angeles brand’s line key into Gen Z’s Y2K aesthetic, including corset-like waistbands and frayed trimmings. Other styles use the back of fabrics to build color and textural contrast. Wash Lab also offered zip-up dresses and wide-leg bottoms.”