L’agence and Hatch Elevate Maternity Jeans

Mar 21, 2022

“Though the Meghan Markle-approved maternity brand previously partnered with Current/Elliott on denim, the new collection marks its first go at developing a premium range in-house. Hatch stated that it took over a year to develop, noting that it worked with a factory focused on laser technology to reduce water waste and partnered with a sustainable, eco-focused mill for fabric sourcing. Fabrics include sustainable fibers like TENCEL™ and post-consumer recycled cotton. Additionally, all of the packaging was designed with the environment in mind. Paper hang tags are made with plant-seed paper and feature recycled cotton branding labels.”