TENCEL™ Celebrates Decades of Sustainable Ingenuity
“Milestones are a marker of longstanding success – and for Austria-based fiber firm Lenzing, reaching the 30-year anniversary for TENCEL™, its consumer-facing fiber brand, proves that its pioneering prowess has made it an industry-leading product in the textile segment. As Lenzing’s flagship textile brand, TENCEL™ has played an influential role in empowering brands across the textile value chain to adopt and accelerate eco-friendly practices, even back in the early nineties, when sustainable fashion wasn’t trendy or remotely requisite. Today, Lenzing is squarely focused on engendering a carbon zero textile and fashion industry, and the firm heavily invests in fiber innovation and technology to forge its mission forward. Its TENCEL™ branded lyocell and modal fibers are produced by environmentally responsible processes from sustainably sourced and natural raw material wood. As a multifunctional fiber, TENCEL™ has applications in different segments such as denim, intimates, activewear, luxury apparel, home, and footwear. To date, TENCEL™ has more than 300 global brand partners in a slew of consumer-centric campaigns.”