Slideshow: Denim City São Paulo Launch Week
Denim City São Paulo held its launch week from May 24-26. During this event, partners ranging from mills and trim makers to textile processing, technology and private label firms presented the latest trends. Some of the participating companies were Audaces, Canatiba, Lycra, Santista and Vicunha.
Among the experiences during launch week was a talk by fashion behavior specialist and sustainability activist Jackson Araujo. Jackson is also the founder of Trama Afetiva festival, a platform for design research on regenerative innovation and circularity and for conversations between thinkers, brands and society.
The talk was sponsored by TENCEL™ and CHT, a chemical company that develops sustainable solutions for the textile market. One of CHT’s creations is Tubingal Rise, a fabric softener made from silicone waste.
Click through the slideshow below for an inside look at launch week.
