Lucky Brand is Still King of Americana Style
Jun 8, 2022
“Lucky Legend is a limited-edition collection that pulls inspiration from its signature aesthetic. Tightly curated, expertly crafted, and although its look is vintage, the makeup of the denim in the capsule is all new. Though Lucky Brand is rooted in its denim heritage, it’s looking for ways to lessen the impact clothing production has on the environment. The fabrics in this collection reflect the brand’s promise to use responsible materials and manufacturing practices in its production process. Some of the denim in the collection is made from hemp and TENCEL™—a collaboration with Soorty Mills—which tends to require less water in production.”