H&M Introduces ‘Better Denim’ Collection Amid False Advertising Lawsuit
Aug 18, 2022
“On Thursday, the fast-fashion retailer introduced an eight-piece limited-edition men’s denim capsule created from fabrics that use Renewcell’s Circulose viscose and Lenzing Group’s TENCEL™ lyocell with REFIBRA™ technology. Circulose fibers are made from 100 percent textile waste while TENCEL™ Lyocell is derived from wood pulp. The retailer also says that half of the collection includes mechanically recycled cotton.”