Sweden’s H&M Launches Circularity-Driven Men’s Denim Collection
Aug 19, 2022
“While CIRCULOSE Viscose is a cellulose fibre prepared from discarded textiles, like old jeans, and wood, TENCEL™ Lyocell with REFIBRA™ technology is a cellulose fibre derived from upcycled cotton scraps and wood, according to a press release. When these textiles are used with recycled cotton, the resulting fabrics are not just sustainable but also extremely comfortable — even more than pure cotton.”