Lenzing to Present 4S Denim Collection at Webinar
Lenzing has announced the introduction of its new 4S Collection, which features cutting-edge materials to improve stretch and softness, at a webinar later this month.
The webinar, entitled Transforming the Denim Experience, will take place Thursday, Sept. 22 at noon Eastern Standard time, and will be presented by Lenzing Project Manager Michael Kininmonth.
Lenzing’s 4S garment collection—which stands for Science, Sustainability, Softness and Stretch—is an attempt to encapsulate the key elements that define a modern denim jean, fusing fashion and sustainability throughout the denim supply chain.
“Fabric constructions are evolving as companies pioneer manufacturing and finishing techniques and practices based on sound scientific research,” says Kininmonth. “Sustainable fibers, energy reduction, chemical management, and responsible water use are at the heart of these process improvements to decrease the denim industry’s environmental impact.”
Lenzing worked with supply chain partners around the world to develop the special denim fabrics that comprise the 4S Collection. Using combinations of Lenzing’s sustainably produced cellulose fibers, TENCEL® and Lenzing Modal® , the fabrics in the 4S collection were created with consideration for aesthetics, environment and washing processes using advanced, energy efficient machinery.
“Sustainability in the denim supply chain is a multi-variable equation,” continues Kininmonth. “It takes collaboration across all stages—from fiber to sewing—to create denim that can be comfortable, beautiful, and sustainable all at the same time.”
The Sept. 22 webinar will discuss the research and development behind the special fabrics and designs. Kininmonth will also share the fashion trends and technology that best showcase the softness, stretch, science, and sustainability of these remarkable denim fabrics.
To register for Lenzing’s Transforming the Denim Experience webinar, click here or go to https://attendee.gotowebinar.com/register/3578436835565282052