Guess Targets Preferred Materials; Plans Circular Initiatives

Jul 14, 2023

“Used to make everything from logo tees to jeans, cotton accounts for 57 percent of the company’s global materials in 2023. Guess aims to source 80 percent regenerative, recycled, or organic cotton for all of its apparel brands by 2030. Synthetic fibers like polyester, nylon and spandex account for 30 percent of materials. Plans are in place to replace virgin polyester with a recycled version as it uses less energy and aligns with circular design. Manmade cellulosic fibers like viscose, modal and lyocell account for 10 percent. Guess says it sources these fibers from producers that have pledged to manufacture viscose more sustainably, including Lenzing and Birla.”