The Paradise Taps TENCEL™ for Denim with Vacation Vibes
Brazilian brand The Paradise is weaving the warmth of summer into a collection that features TENCEL™ fabrics from Canatiba.
The brand’s 16th collection, dubbed Holiday, uses a mix of cotton, linen, silk, viscose and TENCEL™ for T-shirts, shorts, skirts, pants, shorts, bikinis and rompers. A capsule collection within the larger line, Mar, is made entirely of Canatiba’s Millie, an exclusive 100 percent TENCEL™ denim that has a marbling effect that mimics water. The lightweight fabric was used for two shirt styles, pantaloons and shorts.
“It’s denim like you’ve never worn or felt before,” said Thomaz Azulay, a partner at The Paradise. “Millie, 100 percent TENCEL™ branded lyocell fibers from Canatiba Textil, is the face of summer. It comes in a marbled wash reminiscent of the sea and some pieces have a localized handprint with information about the fiber—like a super external tag that informs and seals the origin of the fiber used to make the fabric of the garment.”
TENCEL™ offers a silky feel, sheen and drape to denim. “It’s jeans that don’t even look like jeans!” said Ivna Barreto, marketing manager at Canatiba Textil. “And the color, because it’s already dyed a lighter blue, gives it that summer look. It’s a sky blue that looks like a beautiful summer’s day.”
Canatiba has often worked with the fiber due to its strong sustainability, among other properties. Made from responsibly sourced wood pulp that meets FSC or PEFC standards, TENCEL™ is also biodegradable and compostable. “For Canatiba, sustainability is part of the story,” said Fábio Covolan, marketing director at Canatiba Textil. “Since its founding, more than half a century ago, the company has been guided by industrial practices aligned with environmental preservation and social responsibility.”
Lenzing frequently works with brands and mills to develop collections that showcase the sustainable strengths of its fibers. ”Continuing this partnership with brands like The Paradise and Canatiba Textil is essential for us,” said Juliana Jabour, development and new business manager for South America at the Lenzing Group. “It is essential to emphasize that sustainability is a continuous journey and that each action is significant. By working together, the brands can create a powerful synergy, driving positive change in the fashion industry and inspiring other companies to follow the same sustainable path.”
For Holiday, The Paradise used artificial intelligence-generated images as the basis for its human-illustrated prints of flora and fauna such as fish and birds. Speaking about its use of AI, The Paradise wrote, “We tame this technology and put it at the service of our fantasy and creativity. The images used in the prints in this collection were generated by computers, but they were controlled by us.”
Holiday first debuted on the runway at São Paulo Fashion Week in November, and it will be available for sale from Jan. 27 in The Paradise’s stores and e-commerce channels.