Episode 603: John Higginson
This Blue Cast episode, Tuncay Kilickan talks with John Higginson, CEO of Eco Age and CEO and co-founder of Higginson Strategy.
John works across sustainability, media, reputation and purpose-led communications. A former journalist and political editor at Metro, John brings the editorial judgement to understand what makes a story land, and the strategic perspective to help organisations build lasting credibility. His work sits between media, public affairs and commercial strategy, helping brands, innovators and institutions communicate with authority in complex and fast-moving environments.
At Eco Age, John leads a platform focused on proof-based sustainability in fashion, championing traceability, material innovation and greater accountability across global supply chains. At Higginson Strategy, he advises organisations navigating political, public and reputational challenges, shaping campaigns that build coalitions, influence debate and support long-term change.
His approach is grounded in a clear belief: credible communications must do more than capture attention. They must withstand scrutiny, build trust and turn purpose into measurable impact.
Listen here.