WATER COOLER TOPICS: WHAT THE LENZING DENIM TEAM IS WATCHING THIS MAY
The Lenzing Denim Team works around the clock, always on the hunt for the latest trends and news affecting the denim market.
From global sourcing trends and new environmental concerns, to denim history, here’s a look at some of the videos that grabbed the attention of the Lenzing Denim Team this month.
GAP FOR GOOD | Wash well
Introducing GAP FOR GOOD, our commitment for more sustainable fashion. In making this Fall’s denim for the GAP FOR GOOD Collection, we saved 7 million liters of water using special wash techniques.
www.youtube.com/watch?v=NaAke5Y-FNg&feature=youtu.be
The Recycle Tour. Mud Jeans & Tejidos Royo
Travelling with Mud Jeans team to the heart of Tejidos Royo, where the fabrics back to life.
Starting from used garments that are transformed into new fibers to create new garments on trend, with recycled material and sustainable spirit!
https://www.youtube.com/watch?v=KZjswM0Qiq8&sns=em
How to care for your denim | Stella McCartney
25% of the carbon footprint of clothes comes from the way we care for them. We hope that you’ll join us in considering the environment by washing your clothes less and at a cooler temperature. Follow some very simple #Clevercare tips to help all your clothes last longer.
https://www.youtube.com/watch?v=ASO2LLMqciQ
We Test Out $20 vs. $200 Jeans from Refinery 29
R29’s Fashion Editor At Large, Annie Georgia Greenberg, tests out pricey vs. budget denim with our staffers.
https://www.youtube.com/watch?v=3J_q5zmkGJY&sns=em
The History Woven Into Denim Jeans
Good jeans come in many styles and colors these days . . . with quite a range of price tags, too. But the most expensive jeans we’ve ever seen are the ones Serena Altschul has managed to dig up — with a little help.
http://www.cbsnews.com/videos/blue-jeans-the-fabric-of-freedom-2
The 501® Jean: Stories of an Original | Full Documentary
Levi’s® presents The 501® Jean: Stories of an Original, a three-part documentary that celebrates the 501® Jean’s influence on popular culture.
https://www.youtube.com/watch?v=6R9cAoCyatA
Candiani: The Greenest Mill in the Blue World
As an extension of our pursuit for education and transparency, this video was made to give a behind-the-scenes look into the denim making process at Candiani.
https://www.youtube.com/watchv=nFTtgWIJhAQ&sns=em