All in the Family with Goldschmied
It’s hard to imagine growing up with Adriano Goldschmied for a father and not living a life laced with denim—and though she hadn’t planned to, Marta Goldschmied has stayed true to her genes when it comes to jeans. But she’s paved her own way.
With her own brand of sexy denim-focused streetwear, Made Gold, the younger Goldschmied is establishing her own position among denim’s elite. Launched in 2014, Made Gold has reestablished some shoppers’ faith in denim’s range. From the favored lace-up Betty jean to indigo activewear, Goldschmied is endeavoring to do with denim what the masses haven’t done with it, and that’s give it a new edge.
Made Gold has a new shopping experience set to launch soon, but in the meantime, Carved in Blue caught up with Goldschmied to see how her denim has evolved from her pioneer father’s creations to her own to keep things all in the family, and to uncover what she sees as next for the sector.
Carved in Blue: What was your first impression of the denim business when you were younger?
Marta: The denim industry has always been like a big family to me. I never realized that all my play “aunt” and “uncles” were some of the most influential and revolutionary trailblazers in denim. I just knew they’d come over to our house on holidays and weekends and it was really like a huge family.
Carved in Blue: Did you always want to go into the denim business? What did your dad think?
Marta: I’m the black sheep of the family so I think I naturally always rebelled against going into the same industry as my father. I had the opportunity to make one pair of jeans and I absolutely fell in love with the process and naturally launched Made Gold just a few months later.
Carved in Blue: Would you want your children to follow in your footsteps?
Marta: I want my future children to be happy. My parents have always allowed me the freedom to get into whatever I felt passionate about, they never discouraged me, they always supported me, even on the times when maybe my career choices seemed crazy to me. That’s what I’d like to instill in my children, give them the fearlessness to believe in themselves and do anything that genuinely makes them happy.
Carved in Blue: When did you realize you were a blueblood?
Marta: I knew I had blue blood in me pretty much since I was born. I never understood what a genius and trailblazer my father was until I got older, especially once I myself got in the industry, but I always knew that denim and indigo ran in our blood. Even though my dad may not have always agreed with the jeans I wore I was always a blue jean baby.
Carved in Blue: What’s the best advice your dad ever gave you?
Marta: I love my father so much because he never tries to get involved in my business and he has really allowed me to grow into my own designer, however, one advice I will never forget when I started Made Gold he told me: “If you want to be a champion you have to surround yourself with winners.”
Carved in Blue: What do you think the future of the denim industry will look like?
Marta: I think the future of denim is bright. I know the old generation talks about the boom of the denim industry in LA 10 years ago but it’s happening all over again. I see young designers testing boundaries to see how far they can take denim every day at the laundry, I speak to my customer on social media every single night on how excited they are about getting the BETTY and how it restored their love in denim. I think there is no stopping our new generation of denim and with the power of the Internet and social media the power is in your hands, the buyers are no longer the gatekeepers of “cool” so it allows for the customers to get familiar with these new unconventional exciting brands that are changing the game.
Carved in Blue: What does Carved in Blue mean to you?
Marta: Carved in Blue is a reminder of my roots and where I came from. It’s the foundation and now I just have to decide how I want to grow it from here.