Scenes from 24/7 Chambray with TENCEL™ Lyocell Fibers
At its launch, the apparel business quickly warmed to indigo chambray fabric with TENCEL™ branded Lyocell fibers and it soon became a classic product. Today chambray with TENCEL™ Lyocell has become a core base for many fabric mills and core basic in many women’s wear fashion collections. From discount and mass market to contemporary and designer, every brand has their own take on chambray with TENCEL™ Lyocell. But wherever it is seen, the distinctive aesthetic means that it is unequivocally TENCEL™ Lyocell.
The collection is designed to broaden the use of chambray fabrics with TENCEL™ Lyocell. The collection brings a newness and a freshness to this product area and is intended to stimulate a broader view of the variety of commercial fabrics available and how those TENCEL™ Lyocell bases can be utilized in garment styling. Using five fabric bases, the collection demonstrates the extent of complimentary fiber blends available today in the market. The garment styling is purposely diverse moving from bottoms into tops, casual into formal and day into night. Behind every innovative garment is likely to be an innovative technology.
This collection links a young fiber with emerging laundry technologies.—in this case supplied by Jeanologia. Laundry processing is essential to bringing out the potential in casual woven fabrics made from TENCEL™ Lyocell. The modern aesthetics that you observe in this collection are achieved through a combination of both fiber and properties and garment finishing technology.
Denim laundry technology is rapidly evolving and the focus is on sustainability. This very much mirrors the story of TENCEL™ Lyocell when it first came into the market. The U.S.P. of TENCEL™ Lyocell has always been distinctive aesthetics underpinned by environmental responsibility.
