Blogger’s View: Denim’s Inside Influencers
If it’s one thing we know from Fashion Weeks all over the world, bloggers are tuned in, and the world is paying attention to what these influencers are paying attention to.
And blogging about jeans has become its own niche in the industry.
Carved in Blue got in touch with two bloggers adding their spark to the denim sector to find out what they like, who they admire, and what they expect is coming around the bend.
LORNA BURFORD – THE JEANS BLOG 
Dedicating her blog to “everything there is to know about denim,” Lorna Burford has made it her mission to cover the latest styles, trends, lookbooks, brand intros and denim advice, among other things. Also, she’s amassed a following in the process.
Carved in Blue: What’s your favorite denim trend for fall 2018?
Lorna: I am currently really feeling leopard print! It’s a huge trend for the coming season and it’s being spotted everywhere, especially on denim. I’m also quite fond of the tuxedo jeans trend that’s emerging again.
Carved in Blue: Who do you admire most in our industry?
Lorna: I would say it’s the brand Citizens of Humanity or AG. A brand that is able to still keep the true heritage of washes, but combine it with modern fabrics and fits always gets my vote. FRAME is also high up there too!
Carved in Blue: How important do you think sustainability is to the future of denim and why?
Lorna: I think it’s very important, actually, as denim is responsible for a lot of the water pollution in the world, due to the washing techniques and the amount of water wasted, but a lot of brands are now jumping on board with sustainability, and companies like Life After Death Denim are made from recycled fabrics and are ecofriendly. As we get more conscious of the damage to the Earth, I think more brands will do what they can to help.
Carved in Blue: What is the worst trend you’ve seen in denim?
Lorna: The worst trend for me lately has been the crazy, ridiculous gimmick denim that’s being released. For example, the frayed shorts over the top of straight jeans and that’s one whole pair of jeans? Why? Or the jeans which were cut out and completely missing, so you wear 10 percent of a pair of jeans. I don’t understand this gimmick phase.
Carved in Blue: What is the next denim frontier?
Lorna: Since we already have denim everything and it continues to expand into all items of clothing, I am hoping it might go back to its roots a bit and focus more on great fits and beautiful washes. Move away from trend jeans that are ridiculous and have no longevity, and go back to the basics, the core, what really matters.
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EMMA MURRAY – THE DENIM CONSULTANT
Taking to Instagram to showcase what she’s inspired by in the denim sector, London-based denim designer and trend consultant Emma Murray has made her page an homage to what’s hot and hip in denim.
Carved in Blue: What’s your favorite denim trend for fall 2018?
Emma: I am loving all the animal prints on denim. It furthers the never-ending appeal of this versatile fabric.
Carved in Blue: Who do you admire most in our industry?
Emma: I don’t just admire one person but those who dare to try something different. I personally love the whole history of denim and collect items from the 1930’s to the 1960’s so anyone who embraces the past and then reinvents it is high in my book.
Carved in Blue: How important do you think sustainability is to the future of denim?
Emma: I feel it is ultra-important, but gaining momentum way too slowly. I mostly work for the U.K. high street and feel they are slow to the table on this. The rest of Europe seems to be much further on, especially on the brand side. Globally we all are much more aware of ethical living and as the textile market plays a big role, we need to ensure we take this on.
Carved in Blue: What is the worst trend you’ve seen in denim?
Emma: It has to be the suspender jeans or chaps jeans—way too trashy, hehe.
Carved in Blue: What is the next denim frontier?
Emma: Sustainability is key and to roll this out globally from high end to the mass market is no mean feat. This is a big ship to steer but a vital one.