Makers
Mavi Designs Outside the Skinny Jean Box for Fall/Winter 19-20
Jan 25, 2019
Arkun Durmaz, president of Mavi, said the women’s denim collection is seeing an uptick in sales as fabric innovations help the brand achieve the same comfort and versatility of its athleisure competition.
“The yoga pant will never go away, but it won’t be as dominant as it was the last five years,” Durmaz said. “And ladies are finally seeing a slow down on skinny jeggings.”
The brand is countering the skinny jean slowdown with a line-up of cargo pants, cropped straight leg jeans, cropped wide leg jeans and high-rise crop jeans, elevated with performance fabrics, Tencel blends and soft fabrications with a heritage look.
Mavi’s top-performing women’s style in 2018—the…..
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