Celebrate Earth Month by Helping TENCEL™ and Brands Plant Trees
Across the apparel industry, TENCEL™ is known for helping retailers achieve great heights in the realm of sustainability and environmental responsibility. This year, TENCEL™ will celebrate Earth Day with its retail partners throughout the month of April by giving back to the earth.
The 2019 Earth Month campaign, titled “From Trees, For Trees,” will support One Tree Planted, a U.S.-based non-profit that plants trees across the globe in areas that see deforestation due to fires or flooding. Seven brands using TENCEL™ branded fibers, including BN3TH, Blue Salt, Triarchy Denim, Boyish Jeans, Bearaby, Hoot and Malouf, will donate to One Tree Planted to support replanting of the California forests devastated by the fires that destroyed 876,000 acres of forest last year.
Maximizing donations will be a group effort—and TENCEL™ will need the public’s help, too. From April 1 through April 30, anyone can like and share Earth Month-related posts on the Instagram channel of TENCEL™, as well as retail partners’ channels. For every 50 likes, and every 10 shares, one tree will be donated to the One Tree Planted organization. Additionally, each purchase of a TENCEL™ Lyocell or Modal product sold through their retail partner’s websites during the month of April will result in Lenzing donating one tree to One Tree Planted.
“Over the past few years we’ve noticed an increase in consumer awareness around environmental causes, not just around Earth Day, but year-round,” said Tricia Carey,
director of global business development for denim at Lenzing Fibers Inc. “It makes sense for us to take this opportunity to highlight TENCEL™ sustainable fibers and their connection to nature.”
Adam Chuntz, Director of Integrated Marketing of BN3TH, a the partner of TENCEL™ brand, continued, “Here at BN3TH, we’re beyond stoked to have such a great brand partner like TENCEL™ in our corner. We feature TENCEL™ Modal fibers in 90% of our products and love the sustainability story it lends itself to. It’s core to our brand values to reduce our impact on this planet, and this is an important layer of our environmental initiative. This year’s TENCEL™ brand’s Earth Month Campaign allows us to contribute to another great cause, promote our game-changing products and highlight a few of our amazing Entourage members in the process. We can’t wait to watch the success of this project come to life and continue to do more for this planet.”
“A big part of this year’s decision to work with our brand partners included finding a common cause and organization that we could all support, like One Tree Planted,” said Ericka Gutierrez-Garcia, U.S. marketing manager at Lenzing Fibers Inc. “Our joint efforts in this ‘give-back’ digital program will give consumers a chance to support their favorite brands during the month of April, while also acting as a great conduit for our brand partners to bring even more exposure to such a
worthy cause.”
To make a tree donation to One Tree Planted by liking or sharing Earth Month posts on Instagram, visit the following participating Instagram pages starting April 1, 2019: TENCEL™ (@tencel_usa), Bearaby (@mybearaby), BleuSalt (@bleusalt), BN3TH (@bn3thapparel), Boyish Jeans (@boyishjeans), Hoot (@sleephoot), Malouf (@maloufsleep) and Triarchy Denim (@triarchy).
Direct monetary donations to the TENCEL™ “From Trees, For Trees” Earth Month Campaign, benefitting One Tree Planted, can be made at this link.
“We hope consumers are inspired to join and support our brand partners while enjoying TENCEL™ branded products,” Gutierrez-Garcia added.