Bossa’s Newest TENCEL™ Denim Creation
One of the most storied mills in the history of denim is also one of the most forward-thinking. Bossa, a Turkish brand dedicated to excellent denim quality and superior design, is using TENCEL™ branded lyocell fibers creatively across a range of different products.
Özge Özsoy is the marketing chief at Bossa, which will be exhibiting a brand-new creation at Kingpins Amsterdam April 10-11.
Hear from Özge on the most crucial issues in denim right now, as well as the brand’s hopes for the upcoming show.
Carved in Blue: What are you marketing with TENCEL™ fibers?
Özge: Our newest concept, Eversoft, will launch at Kingpins. We are using brand-new finishing technology, in addition to TENCEL™ fibers, and the result is ultra-soft touch! Meet the softest denim in the blue world. It’s an extreme comfort that’s never been experienced before in denim. You can come meet us, and the new Eversoft product, at the Kingpins Show in the Transformers area.
We also have Future Denim, a sustinable concept. We’re combining sustainable fibers such as TENCEL™ Lyocell with REFIBRA™ Technology, TENCEL™ Modal with Eco Color Technology, LYCRA® T400®, recycled cotton, recycled polyester and post-consumer fabric. Paired with sustainable dyeing techniques, we create the denim of the future.
Carved in Blue: How is the denim market addressing circularity in denim?
Özge: It’s no secret that the denim industry is a dirty business. The vast amount of water, chemicals and energy that goes into the lifecycle of a pair of jeans, from growing the cotton through to the dyeing process and manufacturing, has a detrimental impact on the environment. A quick google search on “the lifecycle of a jean” will retrieve some eye-opening stats on the scale of the problem. Nearly 3,800 liters of water are used, and 33.4 kilograms of carbon dioxide emitted, per pair of jeans. There’s also the growing issue around the amount of apparel waste being discarded by consumers each year. According to The Global Fashion Agenda, 73 percent of the world’s clothing eventually ends up in landfills.
So, sustainable fashion has become urgent. Circularity has become an industry buzzword that could answer several different sustainability challenges.
Carved in Blue: What are you looking forward to most at Kingpins Amsterdam?
Özge: We see that more and more people are showing interest in and focus on more sustainable products. All the work that we did in this direction has had increasingly good results, but we are eager to see it become stronger, and generally be a higher point of interest from the buyers.
Carved in Blue: What does Carved in Blue mean to you?
Özge: Carved in Blue has adopted sustainability as a principle and makes it widespread in the industry. It is a blog for the industry to share in all the available knowledge about circularity and sustainability.