4 Lessons in Sustainability Denim Can Learn From the Outdoor Market
It’s no secret the outdoor footwear and apparel categories have the market cornered on sustainability.
After all, their businesses rely on the actual availability of an outdoors to explore. That’s spawned a natural position as sustainability seekers. So what can the denim industry learn from the outdoor space as sustainable and circular production is fast becoming the price of entry?
Rivet spoke to experts in both industries to glean the most important lessons denim could potentially embrace when it comes to sustainability. Denim brands can benefit from putting sustainability at the center the brand mission. Like outdoor brands, they can learn to tell sustainable stories that resonate with consumers. And they can embrace letting go of perfection and expectation.