What Athleta’s Got in Store for New York Denim Days
The countdown to New York Denim Days has begun, and while denimheads across the city are eagerly awaiting the festival, perhaps no one is more excited than the brands that are showcasing their newest styles and technology at the event.
Carved in Blue spoke with Paige Horton, community coordinator at Athleta Flatiron, about what the brand is bringing to Denim Days and the story Athleta is telling with TENCEL™ Lyocell fibers.
Carved in Blue: What is your theme at NY Denim Days?
Paige: Athleta believes that nothing should get between you and your active lifestyle, especially not your jeans!
Carved in Blue: Which TENCEL™ Denim styles are you selling?
Paige: Athleta’s Sculptek™ Denim Skinny, and Crop Kick styles for women, and Athleta Girl Sculptek™ Denim School Day jean for girls.
Carved in Blue: What do you like most about NY Denim Days?
Paige: The opportunity to tell Athleta’s Denim story, from innovation in sustainable fabrics to our water saving Washwell technique. We are broadening the definition of what your denim can do and what you can do in denim.
Carved in Blue: What’s on your shopping list to buy at NY Denim Days?
Paige: Definitely some awesome vintage denim! As a B-Corp, Athleta loves the circular fashion story of Denim Days, highlighting denim’s durability and transformability. We’re definitely on the lookout one-of-a-kind upcycled denim gems.
Carved in Blue: If you were telling your best friend to come to NY Denim Days, what would you say about it?
Paige: It’s a family-friendly festival celebrating the universal nature of denim, with chances to try out all your favorite brands, including Athleta, all in one place. You’ll have fun interacting with different types of denim clothing, and take an outdoor yoga class—in your jeans!
Mark your calendars to attend New York Denim Days June 8 and 9. Tickets are $7 pre-sale and $10 at the door; students and kids under 12 attend for free. Register at www.denim-days.com.