New York Denim Days Proves Denim’s Appeal is Widening
New York Denim Days was proof of denim’s far-reaching appeal.
Yoga sessions, children’s fashion shows and one-of-a-kind goods made by indigo artisans drew an energetic crowd to the annual event held at the Metropolitan Building June 8-9 in New York City. The two-day event offered attendees opportunities to shop, create and meet the makers behind the jeanswear industry.
With the theme “Denim From the Ground Up,” New York Denim Days’ title sponsor, Tencel branded fibers by Lenzing, presented an interactive display and photo-op that showcased the fiber’s transformation from forest to fabric. Tencel brand partners like Mavi, By Marta Goldschmied, Triarchy and 3×1, which presented its new Nike collaboration, were also on hand with shopping opportunities.
Along with selling a special range of jackets made with its proprietary Crystal Clear clean indigo dyeing technology, Artistic Milliners teamed with acclaimed graphic artist Moon to create a whimsical art installation inspired by wildlife. For the project, Moon created two scenes with 3-D birds and lions made with swatches of the mill’s recycled and responsibly-made denim fabrics. The scenes were popular photo-ops for attendees.
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