Sustainability
Arcadia Earth’s Sustainable Storytelling
Nov 29, 2019
Denim brands are well aware of the hurdles in effective sustainable storytelling. Too much technical information and consumers shut down, while brands that glaze over facts veer into greenwashing territory.
Perhaps the solution is visual storytelling.
Arcadia Earth, a New York City-based art exhibit, puts the idiom “seeing is believing” to the test by transporting visitors through an immersive experience designed to shine a spotlight on ecological issues like overfishing, plastic pollution, food waste, deforestation and climate change.
Read the full story at Rivet.