Denim’s Mea Culpa: How the Industry’s Atoning for its Past Sins of Sustainability
“Sustainability makes the difference between good and bad. We are made for good.”
These words from Adriano Goldschmied—the godfather of denim—represent the perfect encapsulation of the denim industry’s modern-day mission. Accepting responsibility for its part in causing incalculable damage to the environment, today’s denim brands, manufacturers and retailers are more vocal than ever on what’s required to advance sustainability.
While the importance of sustainable and responsible production is spreading throughout the entire apparel industry, denim’s legacy as a durable, long-lasting fabric uniquely positions it as the poster child for circular fashion. But even when today’s designers are committed to creating with greener materials, the challenges of implementing new processes and systems are tripping up potential progress.
Jean Therapy, the Denim Sustainability Report produced by Rivet magazine, talks with today’s industry leaders to explore the progress and problems of sustainability in the denim supply chain.
Read more at Rivet.