Innovation in Fabric Sustainability
Sustainability in fashion has become increasingly important. And one way for a brand to become more sustainable is through its fabric.
Fashion Frameworks talked to Saitex and Lenzing about fabric sustainability. An excerpt is below, and click here to read the interview in full.
Fashion Frameworks: In your opinion, what are three ways a fashion brand can become more sustainable?
Virginia Rollando, Saitex sustainability project manager: The lowest hanging fruit for a fashion brand is to incorporate sustainable fabrics into its products. This is just a conscious decision every company leader must make. The options available across all categories and price points are vast. There have been significant adjustments to the cost of making these responsible decisions. Similarly, there are increasing options for sustainable production at all scales, both international or domestic, that utilize renewable energy sources.
Fashion Frameworks: Can you expand on Lenzing’s sustainability program?
Tricia Carey, director global business development, denim, Lenzing Fibers: Overall, the entire fiber industry produces over 100 million tons of fibers every year. At Lenzing, we produce viscose (branded as LENZING™ ECOVERO™), modal and lyocell (branded as TENCEL™ Fibers). We believe in the concept of circular economy and closed-loop processes. We dedicate our innovative spirit and engineering excellence to solutions that make best possible use of our trees, a natural source material, while preserving our planet’s resources.