Carved in Blue Wins Prestigious Content Marketing Award
Since its start four years ago, Lenzing’s Carved in Blue blog has sought to connect the denim world through storytelling.
The Lenzing Denim Team is pleased to announce that Carved in Blue has been named Best Topic-Specific Blog at the 2020 Content Marketing Awards. Out of a field of hundreds of entries, the judges picked winners in around 80 different categories.
“We are thrilled to receive the CMA for Best Topic Specific Blog, and this recognition shows Lenzing’s leadership in marketing activities across various industries,” said Tricia Carey, director of global business development at Lenzing. “For more than four years, we have been probing into the inner workings and innovations of the global denim world. Personally it has been a rewarding project to develop a platform for discussions of the challenges, achievements and opportunities the denim industry faces today.”
“We are grateful for the support of the denim community in sharing their stories, photos and videos with us and the many people behind the programming, writing, and graphics of Carved in Blue,” she added.
Carved in Blue is in good company. Some of the other finalists for the Content Marketing Institute’s awards include Microsoft, Verizon, Salesforce, TD Ameritrade and Delta. Our category win also makes us eligible to be nominated for one of seven top awards. The finalists for these categories will be revealed on Sept. 9, and the winners will be announced on Oct. 14 during Content Marketing World 2020.
This award is a milestone in Lenzing’s work to forge connections with not only our customer brands, but with the end consumer through marketing for our TENCEL™ branded fibers. As an ingredient producer, we’ve stepped out from behind the scenes and into the spotlight.
“Back in 2016, as the TENCEL ™ Denim Team, we felt that we were building a momentum in the denim category and had many stories to tell but, alas, no platform to tell them on,” said Michael Kininmonth, project manager, business development apparel at Lenzing. “We suspected that many of our efforts were going to waste. We realized that we needed a platform to communicate to the denim industry in a way that they understood. We were also conscious that the denim industry was unique in textiles and apparel in that it had a strong sense of community and we wanted to foster that cooperative spirit – and so ‘Carved in Blue’ was born.”
Over the years, Carved in Blue has helped us fill you in on our sustainability initiatives, product developments and collaborations as they relate to TENCEL™ fibers and denim. We’ve also used social media platforms like Instagram, Facebook, LinkedIn and YouTube to further the conversation.
But what we enjoy the most is being able to connect with friends new and old through this platform.
“This award is given to the content contributors of Carved in Blue blog,” said Hale Ozturk, project manager, Lenzing. “That’s why thanks goes to the denim market, who shared their innovative sustainability stories. Carved in Blue is the outcome of the power of sharing.“
Thank you to the entire Carved in Blue community for your support.