Calling Conscious Consumers
Delving into the realm of sustainable fashion can feel a lot like time traveling to the Wild West – pivotal change appears within reach, but no one seems to know the rules, or whom to trust.
And that’s a challenge for so-called “conscious consumers” who care as much for what goes on their bodies as what goes inside. If you’re genuinely concerned about people and the planet, and the impact of the products you consume, you might be this breed of shopper — whose emergence is largely due to the vast, sweeping changes that characterized most of 2020, and which resulted in a catalyzing and prolific transformation for global fashion.
To shop consciously means to first think about consumption itself, says Tricia Carey, who’s the Director of Global Business Development for Apparel, at Lenzing Fibers. “It can be overwhelming for consumers to sort through information and know where to begin to lower environmental impact and support socially responsible companies. It all starts with conscious consumption.”
Read more on Women’s Wear Daily.