20 Examples of the New Normal the Denim Industry Faces
Oct 12, 2020
“The novelty of swapping out jeans for wearing sweats or pajamas began to wane after the first couple of weeks of shelter-in-place orders, leading many consumers to search online for elevated loungewear, effortless coordinating sets and garments with comfort built in. Jeans brands can earn their place at the table by emphasizing garments made with biodegradable stretch fabrics, cottonized hemp and soft yet circular fibers like TENCEL™ x REFIBRA™. At-home fashion also presents jeans brands with an opportunity to experiment with joggers and elastic waists.”