H&M Launches Sustainable Denim Collection

Oct 6, 2020

“No conventional plating was used on the metal trims, thereby reducing environmental impact. To enable circularity, TENCEL™ threads were used so the product can be recycled more easily.

‘As a strategic partner of the Ellen MacArthur Foundation, H&M is working together with other companies, governments and cities, academic institutions, emerging innovators, small and medium sized enterprises, and more to accelerate the transition to a circular economy,’ said an H&M statement.”