Advance Denim ‘Takes Denim to the Next Level’ with TENCEL™ LUXE
The worlds of luxury fashion and denim have been colliding for some time. Denim looks walk the runways at global fashion weeks, and stars show up to swanky red carpet events sporting jeans.
Advance Denim is creating its own take on luxury denim fabric by using TENCEL™ LUXE filament yarns. These fabrics are extra smooth and drape well, making them ideal for garments like evening gowns. TENCEL™ LUXE is a strong blending partner for materials like wool, but it has not typically been used for denim, making Advance Denim’s developments stand out in the market.
Michael Lam, marketing director at Advance Denim, gave Carved in Blue a look at the mill’s use of TENCEL™ LUXE. We appreciated having Michael share his professional insight about the potential growth of TENCEL™ LUXE in the denim industry, and we wish their business and our collaboration every success in future.
Carved in Blue: Why did you decide to work with TENCEL™ LUXE for denim?
Michael: Advance Denim is always excited to work with Lenzing to bring the newest innovations to life. The sleek texture and smoothness of TENCEL™ LUXE filament yarns and sustainable production is the brand DNA of TENCEL™ fibers.
Carved in Blue: How are you using TENCEL™ LUXE?
Michael: We are using TENCEL™ LUXE filament yarns primarily in the weft and blending the warp with circular fibers like TENCEL™ Lyocell staples with the REFIBRA™ technology.
This blend gives a high-end luxe look of denim fabric with an extra soft hand feel.
Carved in Blue: What looks or aesthetics were you able to create with TENCEL™ LUXE that wouldn’t have been possible with different inputs?
Michael: TENCEL™ LUXE enables us to create silky smooth fabrics with superior drape and shine to enhance the luxurious aesthetic of denim for high-end premium apparel. It also enables us to create lightweight fabrics with exceptional strength and sharp, crisp laser patterns.
Carved in Blue: How does TENCEL™ LUXE enhance the quality of denim fabrics?
Michael: TENCEL™ LUXE is not only a visually appealing lyocell filament yarn that has a high-end silk-like shine; it also offers additional natural comfort as well as more sustainability elements. It creates a sustainable denim that has a soft, fluid-like appearance with structural drape.
Carved in Blue: What types of denim collections would your TENCEL™ LUXE denims be ideal for? How can brands incorporate this in their collections?
Michael: TENCEL™ LUXE enables us to bridge the gap between traditional denim and high-end couture fabric. It is not only beautiful but strong and soft yet comfortable enough for evening gowns. TENCEL™ LUXE moves denim from jeans at Coachella to gowns at the Met Gala.
Carved in Blue: We have high expectations of the great achievement in which Advance Denim brings innovation to the new denim market with TENCEL™ LUXE. Well, anything which is interesting or key to share with us for the last part of this interview?
Michael: Advance Denim always strives to offer brands and designers more innovative and sustainable products.
We are happy to collaborate with Lenzing, who shares the same values, to inject new elements into denim and bring new denim innovations to the market.
We have noticed a strong demand for sustainable fashion denim in the luxury market, and we believe that combining denim with sustainably made TENCEL™ LUXE is an excellent innovative concept to meet this demand.
We have incorporated the latest eco-friendly TENCEL™ LUXE filament yarns into lightweight denim to create a denim with a silky sheen, natural softness and liquid-like drape to meet new market demand for conscious luxury.
We believe this collaboration is a breakthrough in the denim market and takes denim to the next level. We hope to see more denim with TENCEL™ LUXE used in high-end couture apparel.