Next week, there’ll be much ado about denim in Nashville. And Mavi, leading denim creator and innovator, will be there at Nashville Denim Days Nov. 10-11th in the TENCEL™ Denim display, to showcase what it’s been working on. For Fall/Winter 2018, Mavi has brought back supermodel Romee...
It’s almost time for the debut edition of Denim Days in the music capital of the United States: Nashville, Tenn. On Nov. 10 and 11, indigo lovers the world over will congregate at the international denim festival, sponsored by TENCEL™ branded lyocell fibers by Lenzing. “We are...
The idea of innovation can seem daunting. Even the word innovation is often overused and misused. Everyone wants that earth-shattering invention that totally changes the world in a blink of an eye. However disruptive innovation rarely emerges from an “aha!” moment. Instead, they usually arise...
If ever there was a scarf for a true blueblood to fawn over, it would be the indigo creations coming from Choochai. The Thailand-based mastermind has created crave-worthy indigo patterns, tapping into TENCEL™ Lyocell to give the scarves a hand feel that makes them perfect for...
The denim industry is learning to do more with less. And one such leader in the sector’s new sustainable education, is Anubha, a young denim mill in India. The facility feels the industry is long overdue for a more environmentally-responsible revamp—starting with the raw materials. That’s why...
TENCEL™ x REFIBRA™ presents Midnight Blues designed by Pawan Kumar, from Los Angeles, and produced at Saitex in Vietnam. It is widely recognized that in order to realize a circular fashion industry, a new mindset needs to be adopted by the business and society at large....
There’s a reason influencers are labeled as such. These social media savvy denim enthusiasts are spreading the indigo word and curating pages and blogs for those who bleed denim and want to know the latest happenings in the industry. Carved in Blue heard from two new...
Cotton may have long been the sole fiber for denim, but that has changed as the beloved wardrobe staple has evolved with both the times and the new demands for sustainability. For Artistic Milliners, making denim is an art and its creative process is centered around...
Though it may have started out quietly changing the denim industry, Saitex is drawing attention and becoming increasingly prominent as one of the sector’s most sustainable facilities. The Vietnam-based manufacturing operation produces premium denim and over-dyed products, with a capacity of more than 6 million...
Industry leaders have come together to create a capsule collection that reveals new depths in denim. Lenzing will present “Midnight Blues” at Kingpins Amsterdam Oct. 25-26, a men’s and women’s collection made in partnership with sustainable fashion designer Pawan Kumar, denim manufacturer Saitex and more than...
At the recent Denim Days in New York City, a panel of experts solidified the notion that denim is entering a new era of sustainability—one that prides minimizing water use just as much as ushering in the latest trend. Speaking on a panel moderated by Lenzing...