We denimheads tend to be a bit nostalgic. That’s one of the reasons we love denim: it’s a constant in the fast-moving world of fashion, something that doesn’t change from one season to the next. But denim’s always been evolving. Some of the earliest denim innovations...
When it comes to finding inspiration for denim, denim specialist and the creative mind behind the @denimdreamer Instragram page, Lucrezia Pasqualetto, looks all over the world—but not at denim. She finds her inspiration for the indigo stuff in other categories, taking a nod from outside innovations...
Behind every successful denim company is a true blueblood who’s passionate about the business. That’s certainly true for Pakistan’s Naveena Denim Mills, based in Karachi, which has been a leader in making fabric since 1967. Though the company began as an embroidery unit, it has come...
Art may imitate life, but for leading Chinese designer Chen Wen, denim certainly imitates art. The designer has become known for marrying art with the blue stuff, channeling oil paintings to give denim brushstroke designs or cubist art effects, and finding innovative ways to color block...
From working at Levi Strauss and Co. to learning the denim craft from other leading brands, to developing her own collection, Mary Bruno, the brains behind Life After Death Denim, has spent 25 years learning and loving the industry. For her, denim has a life of...
When denim minds merge, it often means a beautiful thing. That’s what happened when the Phlaphongphanit and Sachathep families joined forces to develop Atlantic Mills Thailand Company. The families’ apparel knowledge goes back as far as the 30s. Those decades of learning how to deliver on consumer...
A secret garden is a treasure trove all on its own, but when it’s a secret garden made entirely of denim, bluebloods—and even those without an insatiable love for denim—go crazy. That’s what innovative artist Ian Berry is delivering to the public with his latest work...
Denim is finding new footing in the arms of social media—Instagram in particular. Lovers of the blue stuff have taken to the visual platform to share their denim finds, favorites and feature-worthy looks. And fans and consumers alike have found Instagram a new place for denim...
There’s no shortage of need-to-knows in denim—and the retail industry as a whole—and it all goes into the business of blue. Every month, Carved in Blue scours the web for the hottest topics in the sector—from who’s making what, to what’s innovative and new, to how...
Once denim gets in your blood, it’s hard not to pass it to the next generation. That’s what happened with Jessica Lawrence, director of brand and design for M.i.h Jeans, the self-titled, “London girls’ denim brand.” For Lawrence, it was the blending of business and creativity that...
The denim business is on the verge of a digital revolution. It will be disruptive, but it will also create a lot of new opportunities as the digital becomes more and more intelligent. Building on the ‘denim beyond seasons’ theme, the upcoming Bluezone show is titled...
One young girl is getting bent out of shape over denim with TENCEL® branded lyocell fibers. In fact, as a contortionist, Liu Teng gets bent out of shape for a living—and she’s setting records doing it in denim made with TENCEL® fibers. Dubbed the most flexible woman...