Author: Edward Hertzman

This Blue Cast episode, Tuncay Kilickan talk with new brand WeftSide.  WeftSide was founded in Gothenburg, Sweden, in 2024 by three friends with extensive experience in the global fashion and denim industry: Titti Andersson, Jon-Ivar Unsgaard and Johan Lindstedt. Weft Side is a premium brand committed...

One area of the denim world that is attracting innovation investments is the laundry. Over time, the conventional techniques to give denim its signature look have evolved to become more efficient and eco-friendly. Denim made with Lenzing’s fibers—including TENCEL™ Lyocell and Modal—responds favorably to some of...

This Blue Cast episode, Tuncay Kilickan talks to Nick and Max from the brand Lil Denim Jean.Nick Baur (25 Polish/German) has a bachelor's degree in architecture and is a current Master Student for Fashion at Politecnico di Milano. Max Kaupp (22 German) is a Bachelor Student...