Lenzing Group is focused on driving positive change within the industry through innovation and collaboration, developing wood-based fiber solutions and encouraging manufacturers and brands to adopt these materials. To help communicate this ethos and commitment, we are introducing a revamped brand identity for our flagship fiber...
Blue Cast is a podcast series from the TENCEL™ Denim team. Each episode features a conversation with a special guest from within the industry or the fringes of the denim community. The following is a recap of Episode 508. The modern fashion industry operates under a push...
Over the past few years, the denim industry has had ups and downs as consumer and market demand ebbs and flows. With the first half of the year in the rearview, Carved in Blue is checking in with denim mills to get their take on how...
Over the past few years, the denim industry has had ups and downs as consumer and market demand ebbs and flows. With the first half of the year in the rearview, Carved in Blue is checking in with denim mills to get their take on how...
From left, Guess' cutoff shorts, Diesel's flares and American Eagle's Straight Fit Jeans As trends evolve, the Lenzing Denim team is always eager to see how mills and manufacturers and their brand customers continue to leverage TENCEL™ to achieve the latest looks. In 2022, we debuted a...
At Lenzing Group, we are constantly striving to do better for people and the planet through our products and practices. These efforts have been recognized by EcoVadis, which awarded Lenzing with platinum status for the fourth time in a row in its CSR rating that encompasses...
The blue jeans we all wear today were shaped by the denim of the past. Honoring the denim makers that came before it, Italy-based Elleti Group established Museum of Denim Elleti Group (MODE), which showcases over 100 garments. MODE’s archive dates back to the 1850s, with...
Ingenuity and innovation are two core pillars of Karachi, Pakistan-based manufacturer SM Denim, and this investment in research and development has led to two new patented processes. Tackling water consumption in denim dyeing, the mill created the newly patented IndiCan method that uses cationic and anionic...
TENCEL™ LUXE filament yarn Changing the value chain is a collaborative process. With this in mind, a new project from Austrian nonprofit RTDS Group is bringing together Lenzing as well as 13 other industry parties to develop and scale the use of lyocell filament yarns as...
Lenzing's Tuncay Kilickan presenting Denim mills have a key role in driving the industry’s material innovation and sustainability forward, but they don’t do it alone. Ahead of Kingpins Show New York, Pakistan-based Soorty Enterprises gathered experts, students and its partners for its biannual SpaceD event on...
The denim industry is constantly striving for more circular systems. Often, discarded jeans are shredded to become new denim textiles, but a new partnership between AGI Denim and Ecovative uses the magic of mushrooms to turn used denim into a material for architecture and interiors. Ecovative...
This Blue Cast episode, Tuncay Kilickan talks to Daniel Rufenacht, CEO of Bluesign.Daniel Rufenacht has over 25 years of experience in corporate sustainability, institutional marketing and public relations, working both for the public and private sectors. With a background in business management and communications, he...