How to Avoid Commoditisation of the Jeans You’re Making
The Future of Denim is Seasonless with Trends Based on Communities
What makes one pair of jeans different from another? Or let me rephrase that; why should consumers buy the products you’re making, and why should they be loyal to your brand?
You probably don’t want to hear this, but it’s not the fabric the jeans are made from. It’s not the design or the construction. Nor is it the fit, the wash or the labelling. All of this can be replicated. Pretty easily, even.
The real difference is how and what your brand and products make your consumer feel.
Now, I’m not saying that fabric, design, construction and so on are irrelevant. Not at all! But if you want to avoid the risks of commoditisation, which is when your product becomes indistinguishable from your competitors’—and that’s when price is the sole differentiator—you need to get laser-focused on your target audience. To do that, you obviously need to know them!
Read more at Denimhunters.com