Technology is also behind Tencel’s continued innovations such as its Sustainable Denim Wardrobe collection, said Tricia Carey, Lenzing’s director of business development. Sustainable Denim Wardrobe has been produced to showcase Tencel lyocell and Lenzing modal fiber variants across a number of garment categories, including wovens...
If recycled fabric does not meet demand, Reformation sources fabrics with a high content of recycled fabrics. The company’s designers also work with fabric mills that will substitute a sustainable fiber such as Tencel for cotton. For dyeing and finishing, Reformation works with companies that...
Lenzing recently hosted a Denim Shop on ShopStyle featuring collections that use Tencel with the theme “Know What You Are Made Of – Comfort Starts Inside” to help educate consumers. Events like those, along with outreach to bloggers and via social media, provide ongoing visibility.premium...
Over the last decade, Twin Dragon has invested in several eco initiatives, including using eco-friendly fibers, such as Lenzing’s Tencel and Modal. The company developed its own trademarked Forever Black process for black jeans, which reduces the environmental impact of the traditional black dye process....
They stretch to give a great fit and they feel silky-soft. Another benefit of modal is that it ensures a long lasting colour, meaning: black jeans stay black....
As part of its commitment to responsible sourcing, Austrian cellulosic fibre producer Lenzing has unveiled a new sustainability strategy, designed to balance the need for profitable growth and make sustainable fibres available to the growing world....
Santoni, a leading Italian manufacturer of a wide range of circular knitting machines and a pioneer in seamless technology, is co-operating once again with Lenzing Fibres, a producer of Tencel branded fibre, in a new denim project. “Textiles made of Tencel are not only sustainable,...
Fiber innovation remained key for those looking to supplement their loom work with state-of-the-art raw materials. Lenzing, the Austrian fiber specialist which produces Tencel and Lenzing Modal, presented its new Tencel variant Refibra, a blend of lyocell and 20 percent post-industrial cotton waste, which has...
Andreas Dorner, Global Marketing Director at the Business Unit Textil, Lenzing AG We need transparency for the whole value chain! According to studies, the consumer is willing to pay 5-7% more for a sustainable garment, while he/she is willing to pay 30% more for a sustainable alternative...
Pakistan-based mill Kassim is rounding out its line of Stay Black, bi-stretch and selvedge denim with a deep range of jacquards. Key fabrications include 100 percent Tencel jacquard for a more premium look, and blends that include Lurex yarn for added shine. The mill is also...
By promoting sustainable fashion apparel consumption in this way, the Lenzing team is addressing a contemporary problem. “There are many facets to sustainability in textile apparel,” said Michael Kininmonth, Lenzing project leader. “It is possible to choose responsibly produced fibers and fabrics and it is...
As brands push their comfort ethos, the developments begin at the fiber level. Lenzing Fibers has been growing its Tencel business in the denim area through collaboration and innovation. For example, Lenzing is working with Spanish textile finishing specialist Jeanologia to use the latest laser-laundry...