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Spearheaded by denim insiders, the New York Denim Days connects denim professionals, designers and brands to denim consumers. The event, sponsored by Tencel, brings together denim lovers in a festival atmosphere with vintage markets, live music, demonstrations, hands on workshops and activities for children. The event...

“Consumers visiting retail stores can feel the difference Tencel fibers provide by touching or trying on denim. As brands sell more online they have to bring denim to life by describing the aesthetics,” Carey said. “Softness is an element of comfort which consumers are seeking...

Along with an expanded range of Tencel fabrics, KG Denim is building up its offering of lightweight 100 percent organic cotton fabrications. KG Denim rep Vinay Shetty described organic cotton as the “new normal,” adding that most customers begin their conversations nowadays with inquiries about...

The collaboration generation was on full display as partners Artistic Milliner, Invista, Cordura and Lenzing touted their Supercharged Noir collection. As part of their ongoing partnership, Supercharged Noir is a black performance denim portfolio inspired with “5S” performance attributes–softness, strength, stay black, stretchability and sustainability–using...