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Millennials — an influential generation because of their size and their budget-minded, (some would even say “finicky”) buying habits — have been top of mind for retailers and brands in recent years. But Generation Z is coming into focus these days as the oldest of...

Lenzing, the wood-based fiber giant, is connected more directly with consumers through a dedicated denim e-commerce shop featuring the campaign “Know What You’re Made Of: Comfort Starts Inside.” The Tencel-Branded Denim Shop launched Wednesday on ShopStyle, Lenzing noted. Featuring more than 50 denim styles that...

Andreas Dorner, Lenzing’s global marketing director for Textile Fibers, said, “You need to get certified and have the proper credentials and systems so you and your customers know what they are getting. There is no way today for a brand not to have an environmental...

Lenzing Fibers and Santoni were touting their collaboration called “DEN/IM, I am Denim” of seamless Tencel knits using indigo yarns. “We feel it’s important that we’re providing supply-chain solutions.” Patrick Silva Szatkowski, marketing manager for the Italian textile machine manufacturer, said the new Santoni SM8-EVO4J GG20...