Activewear, Collabs and Curiosities Fill Soorty’s New NYC Showroom
“Part showroom, part communal space for stakeholders and clients to gather and collaborate, the space houses a ‘Denim Curiosity’ table, a hands-on presentation of all the ingredients used in Soorty’s fabrics in fiber form, as well as a collection of garments that show the results of sustainable processes like its new Zero Stone technology, which consumes 43 percent less water, 18 percent less energy and 19 percent fewer chemicals compared to conventional finishing. For the opening, Soorty debuted an athleisure range of apparel exclusively made with Lenzing fibers. The line, developed in response to consumers’ pandemic shift to versatile activewear, includes button-down shirts, crop top and legging sets, pull-on wide-leg jeans, a yoga mat carrier and more, each made with blends of TENCEL™, REFIBRA™ and ECOVERO™.”