Amsterdam’s Denim Scene is Still Kicking, But With a More Local Flavor
“Local brands like Scotch & Soda, Kings of Indigo, Benzak Denim Developers and Tenue de Nîmes are participating, as well as Italian chemical company Officina +39, U.S. brand Ginew, artist Ian Berry and more. Meanwhile, Denim Days’ sponsor Tencel is helping to coordinate a “well-balanced” program with a focus on sustainability, van den Hoeven said.
‘This year Amsterdam will share the denim heritage to the world through a virtual program,’ said Tricia Carey, director of global business development of denim at Lenzing. ‘We are pleased to sponsor Denim Days Amsterdam for the second consecutive year and find new ways to connect during this time. Supporting our brand partners and collaborators in the market brings our story of transforming trees into amazing denim products for the modern consumers.'”