Austria’s TENCEL™ LUXE on track to achieve strong growth in 2022
Jul 28, 2022
“‘We are seeing a significant shift towards sustainability in the luxury and premium industry, largely driven by the younger generation who are greatly concerned with the future of our planet,’ said Vineet Singhal, vice president global business unit Noble Fibres at Lenzing AG. “As a result of this rising consumer demand, the TENCEL™ LUXE brand is looking to expand its footprint even further in haute couture, bridalwear, ready-to-wear, denim, activewear, traditional wear, intimate and red-carpet fashion segments. We experienced strong sales growth in 2021 and are continuing this momentum into the second half of 2022, with the help of our valued partners.””