Bluezone Recap: Denim Mills Adjust to More Digital Future
“Round two of The Circle Book, a joint effort between fiber producer TENCEL™, chemical company Officina +39 and design and branding consultancy Meidea to promote circular and transparent production, made its physical debut at Bluezone after launching as a digital-only project during the height of the pandemic. With the tagline ‘act together,’ the original book served as a guide to low-impact apparel. The concept was brought to life in a capsule collection that follows circular criteria such as recycled and degradable materials, items that can be easily disassembled and reassembled, and are accessible to many people. TENCEL™ and TENCEL™ x REFIBRA™ fabrics were dyed with Officina+39’s recycled Recycrom dye. Others were dyed with the company’s Aqualess Mission, a collection of technologies that help laundries achieve the look of perfectly worn-in jeans in a sustainable way.”