Color and Creativity Take Center Stage at Kingpins Amsterdam

Apr 18, 2023

“Though vintage and worn-in effects are driving sales, demand for denim with long-lasting color is picking up. Solutions creating clean and rich color, like Lenzing’s Indigo Technology which incorporates indigo pigment into TENCEL™ Modal fibers, are especially important for dressier denim styles targeted to consumers wearing jeans or denim suiting to work.”