Coterie Celebrated New Denim Brands, Relaxed Fits and Heightened Sustainability

Mar 2, 2022

“Turkish denim brand Mavi also increased its focus on sustainability for the upcoming season, teasing its first ever sustainability report. While details of the report are still to come, a preview points to water-, chemical- and energy-saving targets the brand is working to accomplish over the next two decades. The dual-gender brand pledges that all denim fabric will be sustainable by 2030, the company will be carbon neutral by 2040 and it will be climate positive by 2050. For fall, it’s unveiling Indigo Shape fabric, a TENCEL™ blend with high retention that sculpts curves, Flex Blue, a ’90s-inspired range made with organic cotton, and True Blue, which features rigid denim made with organic cotton.”