Denim PV Report: Smarter Ways to Achieve Better Products

May 23, 2022

“Rashid Iqbal, Naveena Denim Limited (NDL) executive director, wants 360-degree collaborations between brands, mills and fibers to become the new norm. The mill’s hemp denim collaboration with Tom Tailor is an example of the benefits that come from a team effort. NDL worked with the German brand to find the ‘sweet spot’ of four hemp-blended fabrics (hemp, recycled cotton and TENCEL™) used across men’s, women’s and children’s jeans and jackets.”