Denim, Skateboarding and Golf Attract Interest at Magic, Project

Aug 26, 2024

“The company was established in Istanbul in 1991 as a jeanswear brand. Over the years it has proven to be one of the denim pioneers at embracing sustainability by using less energy, water and chemicals to create its collection, an approach it calls All Blue. The spring collection always offers lighter fabrics and washes to accommodate the season’s higher temperatures. A Classic Blue group, introduced for fall, is focused on sustainability and features TENCEL™ and recycled fabrics in a wide range of fits.”