Design for Circularity: Soorty Launches Capsule Collection Collaborators – Lenzing, The Lycra Co., Marmara Hemp and Jeanologia
Feb 7, 2023
“Together with supply chain partners, Soorty—one of Pakistan’s largest vertically integrated denim companies—is pleased to announce its newest denim collection, Design for Circularity. The capsule collection of eight responsible denim pieces was soft launched at Soorty’s recent showroom event and at Kingpins in early January in collaboration with The Lycra Co., Lenzing, Marmara Hemp and Jeanologia. This collection highlights the value of design and emphasizes Soorty’s commitment to making quality clothing while bringing awareness to environmental as well as social impacts of fashion production and consumption.”