DL1961 Taps Influencers for New Transparent Labeling Project
Jun 1, 2022
“DL1961 is rethinking traditional labeling to combat greenwashing. Transparency is at the crux of several DL1961 initiatives. The brand recently wrapped up an exhibition at Frieze London May 26-28 that explored its denim-making process. The immersive ‘Indigo’ exhibit featured five zones covering life on the factory floor, a ‘fiber forest’ that featured Recover and TENCEL™ and a photo gallery of campaign images with Richards. An accompanying magazine provides further insight into the processes.”